Thursday, November 3, 2022

Generic Theatre Bumpers

Background

This is a bumper complication of generic theatre bumpers (i.e. drive-in, independent, grindhouse) without the main major theatre name (AMCRegalCinemark, Showcase, etc.) which are located around the world.

1st Bumper (1957-March 16, 2020)


Visuals: On a non-movie theatre, a candy bar, a popcorn box holding an intermission sign, a candy box, and a soda cup walk from right to left. While this happens, the shot fades to a popcorn machine which disposes popcorn. While this scene happens, it fades to a family drinking and eating on a purple-yellow gradient background with the table. This continues for a while which then fades to the girl in it. When it is completely zoomed out, the text "Let's All Go To the Lobby to get Ourselves a treat!" fades in. After a while, the logo fades out.

Trivia: The short was directed by Dave Fleischer, one of the owners of the famed Fleischer Studios animation company (along with his brother Max Fleischer) that was active from 1929 to 1942.

Variants: 

  • In Regal theatres from 2012-2020, a curtain with the REG crown logo on it unveils a black-and white pastiche of the classic "Let's All Go To the Lobby" animation, with the REG logo above. The screen zooms out to reveal this animation playing out on a CGI tablet on a theater screen. The candy notices the situation they're in and punches the tablet screen, causing a pack of M&M's to pop out of the tablet. The M&M's fly out of the theater screen and through a film projector, with a Regal logo inside. The M&M's come out of a flatscreen TV displaying peanut M&M's, with another TV advertising Twix to the left. Below the TVs, the M&M's floats down to a Regal concession bar, where it rests alongside a drink, a popcorn bag, and other candies.
  • The M&M's were changed to Mike and Ike in 2014.

Technique: Cel animation done by Filmack Studios.

Audio: The iconic "Let's All Go To The Lobby" song.

Availability: Used at drive-in and independent theaters by various companies since 1957.

Legacy: This bumper is very famous for its animation, song and characters for theatres and fans. In 2000, the short was selected for preservation by the US National Film Registry due to its cultural significance.

2nd Bumper (1968-1981)

 
 
 
 


Visuals: On a multi-colored psychedelic screen, one of the following snipes appears from all sides and corners, merging at the center:

  • OUR FEATURE PRESENTATION
  • PREVUES OF COMING ATTRACTIONS
  • INTERMISSION
  • COMING SOON
  • OUR NEXT ATTRACTION
  • STARTS FRIDAY
  • STARTS SATURDAY
  • STARTS SUNDAY
  • STARTS MONDAY
  • STARTS TUESDAY
  • STARTS WEDNESDAY
  • STARTS THURSDAY
  • FRIDAY SATURDAY
  • FRIDAY SATURDAY SUNDAY
  • SATURDAY-SUNDAY MATINEE
  • SUNDAY MONDAY TUESDAY WEDNESDAY
  • ALSO
  • AND
  • ALSO SELECTED SHORT SUBJECTS
  • LATE SHOW FRIDAY & SATURDAY
  • CHILDREN'S MATINEE
  • NO SMOKING IN THIS THEATRE
  • PLUS THIS 2ND GREAT HIT

Variants:

  • Sometimes, the snipes would demerge and return the way they came.
  • The merge is faster on some snipes.
  • A few snipes (most specifically custom ones) utilize no animation for the text.
  • One of the snipes features a lengthy anti-smoking disclaimer set in a different font without an animation. The text reads as:

    "Attention ! Smoking Is Prohibited
    In The Auditorium Of The Theatre.
    Smoking In Outer Lobby And
    Rest Rooms Only.
    By Order Of The Fire Marshall"

Technique: Camera-controlled animation.

Audio: An abridged version of a 1968 go-go-like tune called "Funky Fanfare" by Keith Mansfield. Sometimes it's silent.

Availability: Used at drive-in theaters by various companies in the 1960s and 1970s. Made a surprise reappearance on the following Robert Rodriguez and Quentin Tarantino films: Kill Bill: Volume 1 (2003; directed by Tarantino), Machete Kills (2013; directed by Rodriguez), and their 2007 double feature Grindhouse (Planet Terror/Death Proof).

Legacy: This is a cult classic among moviegoers.

3rd Bumper (1981-August 27, 2002)

 
 


Visuals: Against a space background, a white flash appears in the center of the screen, from which emerges a crystalline blue film canister. As it zooms in, red text appears with a trail of sparkles behind it:

  • OUR FEATURE PRESENTATION
  • PREVUES OF COMING ATTRACTIONS
  • INTERMISSION
  • ALSO

Variant: On Gentle Savage (1973), a freeze frame of the "Prevues of Coming Attractions" bumper can be seen before the trailer reel.

Technique: CGI.

Audio: Either a whimsical brass fanfare or a synthesized piece of music.

Availability:

  • Used at drive-in and independent theaters by various companies from the 1980s to 2005.
  • Also appears at the end of a few Warner Home Video rental tapes from 1982 to 2006, as well as its "Night at the Movies" series of videotapes, and also the 1990 Paramount VHS of The Little Mermaid and many early 1980s tapes from Family Home Entertainment and its sister companies.

Legacy: Those who collect early 1980s FHE/U.S.A./Monterey tapes will surely be familiar with this bumper.

4th Bumper (1983-July 16, 1997)

Visuals: Against a space background, an animation appears in the center of the screen, ending with the word "Spring", and cuts to a bluish background with white text reading "Choose Wisley.

Technique: CGI.

Audio: Either a whimsical brass fanfare or a synthesized piece of music.

Availability:

  • Used at drive-in and independent theaters by Universal from 1983-1997.

5th Bumper (April 1987-May 2012, September 17, 2018-March 22, 2022)



Nicknames: "CGI Mountain", "90s Mountain", "Perumount"

Logo: It's the 1986 Paramount Pictures logo with no video indicator whatsoever. The difference here from the theatrical version is that the logo is videotaped; the picture quality is somewhat sharper and the color scheme is brighter than normal. On occasion, the logo begins much earlier than the theatrical variant.

Goofs:

  • Even though Paramount debuted an updated version of their movie logo in 1999, they still used the 1995 variant for home video releases in North Carolina until 2019.

Variants:

  • Like its parent logo, at the end of tapes, only the finished product is seen, with the clouds moving in the background.
  • There is also a short version of this logo on screener tapes from Paramount.
  • A telecined version existed, as evidenced by the video-generated fade-ins and fade-outs. It starts with an almost fully static logo (only the clouds move), but a few seconds later, the animation starts normally. The color scheme also has a bit of a brownish/earthy tone to it. This variant can be seen on 1990-2001 VHS releases, such as Peanuts tapes, Eureeka's Castle: Wide Awake at Eureeka's Castle (1997 release, at the beginning), The Adventures of Corduroy: The Dinosaur EggGullah Gullah Island: Dance Along with the Daise Family, the Paramount Family Favorites release of Charlotte's Web (1973), Rugrats: A Rugrats Vacation (at the end), Rugrats: Dr. Tommy PicklesGullah Gullah Island: Christmas (at the beginning of the promotional copy), Blue's CluesBlue's Big Treasure HuntRugrats: Make Room for Dil, reprints of the 1999 VHS of Blue's Clues: Blue's Big Pajama Party (later printings) and Blue's Clues: Blue's Big Musical Movie (at the beginning).
  • Some tapes with the Viacom variant have the clouds become still once the Viacom byline appears.
  • A still version is seen at the end of some tapes. This version also appears on the 2002 DVD of Rugrats: Decade in Diapers, the 1992 VHS of Demonic Toys (before the Full Moon logo) and before trailers on certain Paramount releases from 2000 to 2002.
  • The Viacom variant is slightly shifted up on some PAL DVDs.
  • On the 1996 VHS of Mission: Impossible, the logo is played at warp speed. Near the end of the logo, we also hear Nick Tate saying, "Coming to theaters this holiday season from Paramount Pictures."
  • Some network TV shows from 1995-2019 (such as The Dead ZoneThe Daltons and The Amazing World of Gumball) used the Domestic logo for Paramount Network Television.
  • This logo was spotted at the end of some trailers on screener VHS tapes from the company. Here, the logo is already formed, but we see copyright info under the mountain. The copyright info then fades out after a few seconds to make room for the byline to fade in.
  • A superimposed version with a Mr. Whiskers color scheme can be seen at the end of the first CBS airing of Paramount's Sitpoppity Fun before the first airing of Zig and SharkoThe Conquistador on February 19, 2019 based on the 1999 variant.

Bylines:

  • April 1987-1989: "A Gulf + Western Company". 1987 releases used the 75th Anniversary variant, while 1988-89 releases used the standard version.
  • 1989-1995: "A Paramount Communications Company" with a line above the byline fades in. 1989-90 releases had the byline and line above it in gold, while 1990-95 releases had them in white.
  • 1995-January 29, 2016, September 17, 2018-March 17, 2020: "A VIACOM COMPANY" (in the 1990 \/|/\CO/\/\ "Wigga Wigga" font) with a line above the byline fades in, again, in white.
  • October 4, 2019-March 22, 2022: "A Disney Company" with a line above the byline fades in, again, in white.

FX/SFX: Same as the 1986 Paramount Pictures logo.

Music/Sounds: None or the opening theme of the movie.

Music/Sounds Variants:

  • On the VHS tapes of Fatal Attraction (plastering the 75th Anniversary logo) and The Blue Iguana, the 1987 Paramount Pictures fanfare is heard.
  • At the end of the It's Christmas Time Again, Charlie Brown 1997 VHS, the Risk, Whack, Rob and Max 2020 VHS, and one promo on the Drop Zone 1995 screener VHS, the 1989 "distorted" version of the 1987 Paramount Television theme is heard.
  • On the subsequent 2018 VHS of Braddock: Missing in Action II, the 2001 MGM lion roar is heard over the Viacom byline version of the logo in one of the sloppiest plastering jobs ever. This is likely due to those pressings using a Paramount-owned print with audio from an MGM-owned print.
  • On the 2018 subsequent VHS releases of Adventure Time: Horse and Ball and Ed, Edd and Eddy: Cry Ed, the 2004 Warner Bros. Family Entertainment fanfare is heard over the logo, due to bad reviews for flying ball variant of the 2018 family entertainment version. This is because of using a TV print from an European master with audio from the correct master.

Availability: Extremely common.

  • This was used as a de-facto home video logo, and can be seen on every VHS, Betamax and Laserdisc release from that period -- this also includes television series (such as the original Star Trek), comedy specials, and third-party acquisitions like Nutcracker: The Motion Picture (where this plasters the original Atlantic Releasing Corporation logo), Teen Wolf TooThe Garbage Pail Kids Movie, and titles licensed from the Rank Organisation (such as The Red Shoes). Combine this with its 16-year span, and this may be the most common home video logo period.
  • Many videos should have either the 75th Anniversary print logo, or the standard Gulf+Western print logo (with no mention of "HOME VIDEO") on the packaging and labels. Try to look.
  • The 75th Anniversary logo plasters over the "Blue Mountain" logo on the 1987 home video releases of Ferris Bueller's Day OffCrocodile DundeeChildren of a Lesser GodTop Gun, and Star Trek IV: The Voyage Home. Meanwhile, the standard Gulf+Western version plasters over the 75th Anniversary Logo on the 1988 releases of Beverly Hills Cop IIThe UntouchablesBack to the BeachFatal Attraction, and Planes, Trains, & Automobiles. International VHS releases of these films (all released by CIC Video, with the exception of Crocodile Dundee) will likely have the film's original logo intact.
  • This was also used on all 1994-2004 Peanuts VHS releases and all Nickelodeon VHS releases from 1996 to 2003. The 75th Anniversary variant was also used on a Showtime broadcast of Hamburger Hill from March 1991.
  • It was also seen on the direct-to-video films The Little Bear Movie and Blue's Big Musical Movie.
  • Also seen at the start of VHS releases and non-USA Network airings of TV movies from Wilshire Court Productions of the era.
  • Even though the Viacom variant was unofficially discontinued in 2003, it would continue to make unexpected appearances on demo tapes from as late as June 2015.
    • These include The Caidin Show episode The Happy Tree Friends Carnival and the First Cotton Candy Logo and the demo VHS releases of Growing Up with Winnie the Pooh: A Great Day of DiscoveryJakers: The Adventures of Piggly Winks: Piggly Gets Into TroubleWonder Pets: Save The Wonder PetsFootloose and The Magic Hour, released in 2004, 2005, 2006, 2007, 2012 and 2016 respectively.
  • It was also spotted on post-2015 copies of tapes from Canada, such as Blue's Clues: Assorted Episodes, SpongeBob SquarePants: Assorted Episodes and My Little Pony: Equestria Girls.
  • Occasionally, this will appear before the opening previews on certain tapes. One example of this is the Paramount reissue of Rugrats: A Baby's Gotta Do What a Baby's Gotta Doand some other Nickelodeon tapes from 1996.
  • It was preserved on Echo Bridge Home Entertainment's DVD releases of Puppet Master 5and the Mexican DVD of Demonic Toys, each before the Full Moon logo, most likely due to older VHS masters being used.
  • The Viacom version was also spotted at the start of Disney Channel/ABC Family (now Freeform) airings of Teen Witch as well as Trifecta's syndicated prints of There Goes the Neighborhood and Another 48. Hrs, among others.
  • The version with the Paramount Television fanfare made a surprise appearance at the end of the 2004 VHS of Boohbah: Comfy Armchair, following the PBS Kids logo. It also appeared at the end of the 2018 VHS of Phineas and Ferb: Agent Doof.
  • The Paramount Communications version still appears on Betamax releases until November 2020.
  • The Viacom version makes a surprise appearance on the 2022 VHS of Tom and Jerry: Cowboy Up! and it's screener VHS before the standard 90th Anniversary Paramount Animation logo.
  • Paramount's VCD releases in Asian territories still used this logo until 2012, which is shown after the Movieline Entertainment logo.

Editor's Note: Same as the 1986 Paramount Pictures logo.

6th Bumper (April 30, 2002-October 10, 2023)

Nicknames: "CGI Mountain II", "Mount Paramount", "2000s Mountain", "Perumount III"

Logo: Same as the 2002 movie logo, but it's in a thing logo form, videotaped and zoomed out (also known as open-matte). Releases from 2002 to 2003 used the 90th Anniversary logo, while releases from 2003 onwards used the standard one.

Variants:

  • For the logo's first year, 2002, the words "90TH ANNIVERSARY" in gold, with "90" bigger and "TH" smaller and on the top right of "90" and "ANNIVERSARY" below, fade in with the Viacom byline, sandwiched between the peak of the mountain. The trademark symbol ("™") is used in place of the registered trademark symbol ("®") in this variation. The logo's general color scheme is brighter and more cartoonish. One star at the beginning of the logo is absent, the clouds in the sky and around the mountain appear less realistic (with the ones around the mountain looking flatter compared to the later version), and the sky background in the second half appears to be stretched vertically (meaning that this variant was possibly animated for 4:3 screens; however, on We Were Soldiers, which was the first film to use the 90th Anniversary logo, the sky background is more or less unaltered). The stars have a stronger motion blur effect, and some of them in the final shot look darker. The stars in the final shot are somewhat off-center from the rest of the mountain, and there is also an error during the portion where the script zooms back, in which some of the stars seem to jump out of the reflection of the text. Also, the trademark symbol is yellow instead of white.
    • The 90th Anniversary variant was reanimated to look more natural on Charlotte's Web 2: Wilbur's Great Adventure, with the trademark symbol also being changed to white.
  • On Meet the Wuzzles, when Daizy places the stars, they circle around Widget in the style of the Paramount logo. The last one, however, hits her in the face.
  • There is a shorter, more common version which starts with the stars zooming down through the clouds.
  • In rare cases, the logo doesn't fade in or out. An example of this is the 2005 VHS of Dora the Explorer: It's a Party!
  • On classic animation releases, the logo uses classic animation colors. This also applies to the 10th logo.
  • A widescreen version exists. This can be seen on widescreen releases from Paramount.
  • filmed version of the 2003 variant exists.
  • At the end of tapes, the finished product is seen, with the clouds moving westward in the background.
  • On the 2005 VHS of Dora the Explorer: It's a Party!, the logo is zoomed in, like the Paramount Network Television logo.

FX/SFX: Same as its movie counterpart.

Music/Sounds: None or the opening theme of the movie.

Music/Sounds Variants:

  • For 2022-2023 films at Paramount Cinemas (where Teen Titans Go! was replaced with Tom and Jerry), the 2010's version of the 2002 movie logo (which contains a mistake where the stars from the first half of the logo are visible shown out of the "Paramount" script) is used in North Carolina. 
    • Starting in 2023, the current logo is used during the 2016 Paramount Cinemas policy trailer instead, starting with the 2023 DVD release of Barbie.
    • The current logo with the current fanfare (which was composed by Matt Hartle and Michael Giacchino in 2011) was heard on the 2021 DVD release of Love and Monsters, the only home video release to use this variation without involvement with Teen Titans Go! in North Carolina (all other releases used the 1986 and 2002 logos and the Bugs Bunny/Mr. Whiskers versions of the current logo, even after a new movie logo debuted on Hansel & Gretel: Witch Hunters).
    • Zip Zip didn't get updated versions of the 1941 videotaped and filmed 2016 versions of the 2002 Feature Presentation bumper until Paramount created those versions because Zip Zip was a cartoon with less episodes.
    • However, even though Robin from Teen Titans Go! was replaced with Eugenie from Zip Zip in the Pinkfong franchise, Teen Titans Go! is still airing new episodes as of 2024.
    • However, after the 2022 Blu-Ray release of Harlem Nights, the 2011 logo was replaced with this logo for all home video releases until 2023, when Teen Titans Go! was removed from the policy trailer.
    • Demo tapes still used this logo through the end of 2008, while a few demo tapes from 2004-2016 also used the 1986 logo instead of the 2011 logo, and VCD releases continued using this logo until 2007 (such as the 2007 VCD of Flushed Away (2006)).
  • On the 2003 VHS of Rambo III, this plasters the Carolco logo and keeps the low-pitched version of the theme, likely due to a plaster error.
  • At the end of The Fairy OddParents: Superhero Spectacle 2004 VHS and Dora the Explorer: It's a Party! 2005 VHS, the 1989 distorted version of the 1987 Paramount Television theme is heard. It's not heard on the demo version of either, however.
  • Mean Girls used the Paramount on Parade fanfare.

Availability: Fairly common. This was used as another de-facto home video logo.

  • The 90th Anniversary version is used on 2002 VHS and DVD releases starting with Barney's Beach Party, such as Trading PlacesSpongeBob SquarePants: Sea StoriesMTV YogaDora the Explorer: Move to the MusicThe Day Reagan Was ShotFlashdanceJimmy Neutron: Boy Genius (on the VHS only, where this oddly plasters the 1999 Paramount logo that the film used), Black SheepBarney's Christmas StarVanilla SkyMajor LeagueDamaged CareBleacher BumsMy Horrible Year!, all 3 Jackass volumes, Round and Round We GoRugrats ChristmasClockstoppersHey Arnold!: The Movie, and K-19: The Widowmaker.
  • The standard version is used on almost every Paramount VHS released from 2003 onwards. It also appears on the European versions of SpongeBob SquarePants DVDs Nautical Nonsense and Sponge Buddies and Halloween.
  • The zoomed-in version as well as the closing version with the Paramount Television fanfare is extremely rare, and as such only appeared on the Dora the Explorer: It's a Party! 2005 VHS.
  • The closing version is seen at the end of all Paramount VHS releases from 2002-2006.

Editor's Note: Same as its movie counterpart.

7th Bumper (September 10, 2002-December 1, 2007)

Opening: The logo of the theater appears over a dark, starry background. Two film projector graphics are at the top-left and right areas in frame.

Trivia: According to a Regal employee, the film projectors are intended to signal the projectionist to reel up the movie to the projector.

Variants: 

  • Sometimes, "silence your cell phones now please" in blue and a Cingular logo are between the REG and chain logos.
  • On re-releases of black and white movies, the policy is in black and white.

Technique: None.

Audio: Some soothing music.

8th Bumper (December 2, 2007-June 15, 2023)

  •  
     
     


    Opening: The logo of the theater fades in over a dark, shadowy background. The logo is under a spotlight and dust particles are shining. The words "Please silence your cell phones now." appear between the logo. About 20 seconds in, two film projector graphics appear at the top-left and right areas in frame. They then spin and a light comes out of it. As this happens, the logo is ever-so-slowly spinning to the left.

    Confirmed Versions:

    • Regal Entertainment Group (The original version. AT&T, Sprint (with "The Now Network" slogan or no slogan at all), 3D, and Geico versions exist. Used from May 21, 2002-June 29, 2018.)
    • Regal L.A. Live (This version has 4 projectors instead of the usual 2, and the Regal, Edwards, and United Artists logos are removed. Sprint, and Geico versions exist. Two versions exist, one with the pre-2016 Regal L.A. Live logo, and one with "A Barco Innovation Center" under the logo. Used from October 26, 2009-June 29, 2018.)
    • Cinemark Theatres/Brandy & Mr. Whiskers (Uses "Please be quiet and courteous to others" (May 21, 2002-October 24, 2022) or "Please sitpop your beach ball" (December 25, 2020-June 15, 2023) instead of Please silence your cell phones now. 3D, M&M's and Amazon Prime Video versions exist. Five versions exist, one without the Tinseltown logo, one without the Rave Cinemas logo, one with Robin, one with Eugenie, and one with the Rave Cinemas logo. A videotaped version in which the male Robin was changed to the female Robin (also known as Maria or Eugenie) exists on the series finale of Brandy & Mr. Whiskers R.I.P. Jack Whiskers (2019) from October 27, 2022 to June 16, 2023. Used from May 21, 2002-June 15, 2023before it became incompatible for Paramount Home Entertainment until later that year due to HiT Entertainment fully being absorbed to Paramount Family Entertainment.)
    • AMC Theatres (Similar to the Brandy & Mr. Whiskers variant, but "Please sitpop your beach ball" is replaced with the usual "Please silence your cell phones now.” However, a 3D version exists which had the "Please sitpop your beach ball" text. Used from May 21, 2002-June 29, 2018.)
    • Hollywood Theatres (Similar to the AMC variant. Used from June 29, 2008-September 23, 2016, when Hollywood Theaters was bought by Paramount Cinemas, and switched to Regal's version.)
    • Warner Village Cinemas/Paramount Cinemas (Similar to the AMC variant. 3D, Videotaped, Geico, M&M's and Amazon Prime Video versions exist. Used from October 26, 2009-February 2, 2023Two versions exist, with the Warner Village Cinemas logo (October 26, 2009-September 23, 2016), and with the Paramount Cinemas logo in the similar font as the Paramount logo (September 24, 2016-February 2, 2023). Seen on Inflatable Pogo Whiskers: The Caidin Johnson Theory, before it cuts to the warning screen.)
    • Kerasotes (Similar to the AMC variant. Used from June 29, 2008-May 30, 2013, until they ditched it for the "Enjoy the show!" version.)
    • Marcus Theatres (Possibly similar to the AMC variant. Possibly used from October 26, 2009-September 3, 2010.)
    • Showplace Icon (Similar to the AMC variant. Used from September 4, 2018-present.)
    • Cobb Theatres/CMX (Similar to the AMC variant, but it adds "and discontinue texting" after "Please silence your cell phones now." 3D, Geico, and M&M's versions exist. Used from October 26, 2009-December 14, 2017, when Cobb Theatres was merged with Cinemex, renamed CMX, and switched to Technicolor.)
    • Goodrich Quality Theatres/GQT Movies (Similar to the AMC variant, but "Please silence your cell phones now" is replaced with "Please turn off your cell phones now" in the same font as the pre-2016 Regal version. Geico and M&M's versions exist. Three versions exist, with the pre-2014 GQT logo (2008-2016), with the 2014 GQT logo (2016-2022), and the GQT Movies logo (2022).)
    • Georgia Theatre Company (Similar to the Paramount Cinemas variant. An M&M's version exists. Used from May 21, 2002-present.)
    • Young Frankenstein (2016 remake) (Similar to the AMC variant)
    • The Fault in Our Stars: The Night Before Our Stars (Similar to the AMC variant)
    • Paper Towns: Night on the Towns (Similar to the AMC variant)
    • Rocky IV: Rocky vs. Drago (Similar to the AMC variant, but the Fathom Events and MGM logos are in the bottom left and bottom right corners, respectively.)
    • What Price Dignity? Cheap? (Second 2019 remake) (Similar to the AMC variant, but the projectors are replaced with beach balls in the same font as the pre-2016 Regal version. Only an M&M's version exists.)
    • Generic "Enjoy the Show" (Similar to the Brandy & Mr. Whiskers variant. Geico and M&M's versions exist. Used from September 24, 2016-present.)

    Variants:

    • A 3D version was occasionally shown, with an added disclaimer to put on your 3D glasses for "the best experience". The projectors are replaced with 3D glasses, "FIRSTLOOK 3D WILL BEGIN SHORTLY" is added below "Please silence your cell phones now" or "Please sitpop your beach ball" and the RealD 3D logo is at the bottom right. Known theaters using this variant are Regal, Mr. Whiskers, AMC, Cobb and Paramount. This was used until 2014, though some films kept using it until 2018.
    • A version sponsored by Geico is known to exist. Known theaters using this variant are Regal, Cobb, GQT, Paramount and Kerasotes theaters using the "Enjoy the show!" variant.
    • A version sponsored by M&M's is known to exist. Known theaters using this variant are Mr. Whiskers, Cobb, GQT, Georgia Theatre Company, Paramount and Kerasotes and Regal theaters using the "Enjoy the show!" variant.
    • A version sponsored by Amazon Prime Video is known to exist. Known theaters using this variant are Mr. Whiskers and Paramount.
    • On the re-releases of black and white movies with the AT&T and Sprint versions, the policy is in black and white.
    • A version exists where there’s no logo and the text below is replaced by "Please start your feature DCP from the TMS or cinema server".

    Technique: Well done CGI work for the mid-2000s.

    Audio: A soft piano/flute bit with some synth in the beginning composed by Danny Elfman. During the beginning, a female announcer says one of the following;

    • "AT&T asks you to please be quiet and courteous to others, and silence your cell phones now." (Used from May 21, 2002-June 28, 2008 in Regal Cinemas)
    • "Sprint asks you to please be quiet and courteous to others, and silence your cell phones now." (Used from June 29, 2008-September 23, 2016 in Regal Cinemas)
    • "Please be quiet and courteous to others, and silence your cell phones now." (Used from May 21, 2002-September 23, 2016)
    • "Geico asks you to please be quiet and courteous, and silence your cell phones now." (Used from September 24, 2016-December 14, 2017)
    • "Please, be quiet and courteous, and silence your cell phones now." (Used from September 24, 2016-February 2, 2023)
    • "M&M's asks you to please be quiet and courteous, and silence your cell phones now." (Used from September 24, 2016-December 24, 2020)
    • "Amazon Prime Video asks you to please be quiet and courteous and silence your cell phones now." (Used from December 25, 2020-October 26, 2022)
    • "Please be quiet and courteous and silence your cell phones now." (Used from December 25, 2020-present)

    Availability:

    • Regal: It was seen in nearly all Regal, Edwards and UA theaters between 2007 and 2018, before it was replaced with the 2018 Regal logo from July 9, 2018-May 22, 2025, when Paramount Home Entertainment replaced the Paramount Cinemas policy trailer with their new logo in 2025 due to Woody Woodpecker being demolished at Universal. On September 19, 2016, Regal announced that they would use the Regal version until 2026 for a 25th anniversary policy trailer, but four days later on September 23, 2016, they announced that they would only use the Regal version until 2018 due to it's final surviving source, Toys R Us closing.
    • Regal L.A. Live: Only used at the Regal location at L.A. Live.
    • Brandy & Mr. Whiskers/Paramount Cinemas: Both seen in all Paramount, National Amusements, Showcase Cinemas, Cinemark, Century, CineArts, and Tinseltown theaters between 2007 to 2022 (even though Paramount films from Top Gun: Maverick to 80 for Brady still used it), and Walt Disney World and Rave Cinemas between 2016 and 2022. The Paramount Cinemas version was first seen at Cinemark on December 25, 2020. The open matte videotaped versions can only be seen before the warning screen on D-VHS copies of R.I.P. Jack Whiskers and the Peacock documentary Inflatable Pogo Whiskers: The Caidin Johnson Theory, both released on February 3, 2023.
    • AMC: It was seen in all AMC theaters between 2007 to September 23, 2016 (though two 2017 films, which were Guardians of the Galaxy Vol. 2 and Ferdinand kept using it).
    • Starting on May 23, 2025, the Generic “Enjoy the Show!” variant of this policy trailer was reintroduced at all four major theater chains - AMC, Regal, Cinemark and Paramount.

    9th Bumper (2010-January 29,  2016)

    Visuals: On a black background, there is the pre-2012 Screenvision logo, with "Remember to silence your phone and enjoy the movie" below it.

    Variants:

    • A Sprint version exists, where the Sprint logo replaces the Screenvision logo.
    • Starting in 2012, the Screenvision Limelight logo is shown instead.

    Technique: TBA

    Audio: TBA.

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    Availability:Paramount Family Entertainment/2010 (b) (rereleases)

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